JAIME HALEY — BRAND BUILDER

Jamie is a passionate brand builder with more than 15 years of experience helping new and established brands build meaningful connections with key stakeholders. Her primary experience is in the CPG and food/beverage space bringing consumer and media activations to life and turning transactional behavior into emotional brand loyalty. With deep expertise as a creative and strategic planner, she develops hypotheses and finds connections between culture, consumers, corporations and the media. She uses insights and data to help brands find their white space and win over the hearts (and wallets) of consumers. From chips to showerheads, there’s not a single product or service that Jamie can’t help bring emotion to while driving real results. Some of her past experience includes creating and leading award-winning programming for Frito-Lay, Nestle, Mattel, and CoolSculpting.


One of Jamie’s greatest strengths in brand building is rooted in developing strategic partnerships with organizations, influencers and key opinion leaders that connect the brand’s narrative beyond new

product announcements or generic “new” news press releases. In a past campaign aimed at educating consumers on the sustainable coffee farming practices implemented by a well-known coffee brand,

Jamie sourced and led nearly two dozen journalists and influencers through the coffee farms of Colombia on a journey to learn every facet of the coffee process from seed to cup.


Jamie has spent nearly a decade building her dream beach life in downtown Long Beach but originally hails from St. Louis, Missouri where her deep love of baseball was born. She is the co-founder of a pop-up dinner experience that connects cool people at communal tables in unexpected locations for a once-a-month culinary experience. Her other (#basic) passion is collecting memories and stamps in her passport.

image5