James is a public relations specialist based in the San Francisco Bay Area. James has 7 years experience working with a variety of clients in the outdoor, fitness, and lifestyle industries. James has spent the last four years as the media relations lead at the Silicon Valley bicycle brand, Specialized, and is now consulting to help purpose-driven organizations in the outdoor industry focus on brand and product storytelling. 

James' strength lies within his deep network of outdoor industry contacts. His success as a PR professional results from his ability to connect media, influencers, brands, and consumers in an honest and engaging manner. 

James graduated from Michigan State University as a Big 10 Scholar Student Athlete with a BA in Communications and a BA in Psychology.